CAMERON GLENN
West Sacramento, CA 95691 | +1 (916) 917-3825 | camglenn@gmail.com | linkedin.com/in/cameronglenn/
CONTENT STRATEGIST
Enterprising and innately curious content strategist with extensive experience in digital journalism, adept at creating user-centric content that drives action and results. Proven leader in developing strategic content solutions and fostering cohesive product narratives across multiple platforms. Thrives in fast-paced, collaborative environments, leveraging strong business acumen and empathy to inform impactful content choices.
CORE COMPETENCIES
Content Strategy | Strategic Content Creation | User Experience (UX) | Content Design | Visual Communication | Marketing Communications | Social Media Strategy | Project Management | Digital Journalism | Business Strategy | SEO | Copy Editing | Copywriting | Graphic Design | Strategic Media Relations
PROFESSIONAL EXPERIENCE
CBS NEWS SACRAMENTO/KOVR/KMAX, West Sacramento, CA 2005 – 2024
Director of Digital Content, 2020 – 2024
Executive Producer, Web, 2005 – 2020
Led the development and day-to-day execution of the newsroom’s digital content strategy.
- Spearheaded the creation of strategic, high-impact content that effectively communicated complex concepts to diverse audiences.
- Demonstrated proficiency in managing simultaneous projects with precision and efficiency, ensuring on-time delivery of high-quality content in dynamic environments.
- Leveraged advanced SEO and content marketing techniques to maximize content visibility and engagement, driving substantial organic growth.
- Cultivated strong partnerships with key stakeholders and cross-functional teams to align content initiatives with strategic objectives and obtain buy-in.
- Developed and executed multimedia content strategies that significantly enhanced audience engagement and reach, contributing to overall growth.
- Expertly handled real-time content updates and live streaming, ensuring rapid and accurate information dissemination.
- Applied keen business acumen to understand and address audience needs, driving impactful content strategies that align with organizational goals.
- Successfully led transitions between content management systems and websites, including one within a corporate restructuring, in a highly matrixed organization.
ADDITIONAL EXPERIENCE
KUTV 2NEWS/KMYU, Salt Lake City, UT
Associate Web Producer
- Collaborated with a team of web producers to manage homepage editorial content, including news articles and videos, ensuring timely and accurate updates.
- Drove revenue growth by strategically selling digital coupon page listings to local businesses, enhancing local engagement and business growth.
LITETOUCH LIGHTING CONTROLS, Salt Lake City, UT
Marketing Specialist
- Directed comprehensive marketing projects, encompassing ad creation and placement, web design and maintenance, trade show support, publication development, and staff training.
- Developed and executed integrated marketing strategies that effectively communicated the company’s value proposition and drove product adoption.
EDUCATION
Bachelor of Arts, BA, Major in Marketing Communications, Minor in Business
BRIGHAM YOUNG UNIVERSITY, Provo, UT
Associate Degree, AA, Psychology
BRIGHAM YOUNG UNIVERSITY – IDAHO, Rexburg, ID